Newsletter Challenge
Ready to start owning your audience?
Let’s make it happen with the Freelance Friends – Newsletter Challenge.
Whether you’re starting from scratch or already have a newsletter, we’ll guide you through creating four impactful newsletters over the next 28 days.
When you join the challenge, you’ll get:
- πΊοΈ Platform guidance (which newsletter tool is right for you)
- β Weekly accountability check-ins to keep you on track
- πΉ A growing library of video tutorials
- π A framework for discovering endless content ideas in your niche
- β»οΈ Simple ways to repurpose your social content for newsletters (and vice-versa)
By the end of the challenge, you’ll have:
- π’ Four well-crafted newsletters under your belt
- π The start of a growing subscriber base
- π― A clear strategy for future content
- β¨ The confidence to maintain consistent communication with your audience
β Control β
Don’t let Social Media Companies have control over your audience.
π Start a Newsletter.
On the 19th January 2025, 170 million US TikTok users disappeared with a single click of a button.
Whilst full-service was restored within 24 hours, this should be a reminder to us all that the audiences we have built on Social Media platforms are not truly ours.
Whether itβs a government ban (TikTok), company shutdown (Vine), social platform falling into obscurity (MySpace) or a malicious hack our online presence can disappear without warning.
π Attention π
Social media algorithms are designed to shorten attention spans and create constant cravings for the next thing. π€³
How are we expected as Freelancers and Business Owners to capture a potential customerβs attention long enough to convert them into a client?
Think of Social Media as the first handshake π€ a greeting. Your only goal is to guide them away from the distractions of social platforms as quickly as possible.
Why? Because on Social Media, you’re competing with endless scrolling, cute cat videos, and algorithm-driven dopamine hits.
Instead, lead them to spaces you control:
- π An email newsletter signup
- π¬ A landing page
- π A direct booking link
Once they’ve taken that step β whether it’s joining your email list or booking a call β you’ve moved from competing for attention to having a direct line of communication.
Remember: A prospect who follows you on social media is just window shopping. But someone who gives you their email? They’ve walked through your door.
The
Hidden Internet
Something big is happening in 2025…
The internet is splitting into two distinct worlds.
- π’ The Public Web - Filled with generic, recycled content
- π The Private Web - Where real experts share original insights
Google search traffic is becoming less valuable. The best content is disappearing behind email subscriptions, private communities, and newsletters.
Think… π€
When was the last time you found genuinely helpful advice through Google?
How many “Top 10” articles have you read that all say the same thing?
Why are the best creators moving their content to newsletters and private spaces?
Your Newsletter Is An Asset π
By starting your newsletter now, you’re creating your own digital space. A place where you set the conversation and your expertise takes center stage.
Genuine connections will flourish because your audience chooses to be there.
The winners in 2025 won’t be chasing algorithms – they’ll be nurturing real relationships through direct connections.
Join Challenge
Think of it as your 28-day journey from social media dependency to owning a direct line to your ideal clients.
Time commitment: 1-2 hours per week.
The best part? It’s completely free, and you can start right now.
To join, enter your details below and we will send you your first challenge email followed by 1 email per week for the next 28 days.